digital campaigns
a selection of art direction and styling projects done for digital campaigns, advertisements, + influencer content.
art direction & styling - tiffany & co. holiday pop-up event. the vision was to capture lifestyle moments of the cross-brand “it” girl, inspired by the playful aesthetic of the holiday pop up.
model: carolinne (@carroline.r); photography: david casteel (@davidcasteelpictures); hmu: (@madelinerouge)
art direction & styling - the concept for this shoot was inspired by the sultry light and texture play of the shoreline, as translated through the feminine mystique. wardrobe textures and metallic palettes played off the aquatic inspiration, edited together with a confident restrain. featuring de re flora appliqué suit jacket + midnight pearl skirt.
model: dunja milatovic (@dunia_myfriendscallmebambi @elitenyc @selectmodelmiami); photography: david casteel (@davidcasteelpictures); hmu: stephanie selan (@stephanieselan)
creative + art direction & styling
photography @artgphoto; hmu @lellisribeiro; models: @rachpalumbo @raeswyer
art direction & styling - the concept for this social media lifestyle shoot was to show a softer, more poetic lens on the miami lifestyle and aesthetic. we explored a more dynamic persona to local personal branding, in contrast to the singularity of the perpetuated cliches of the beautiful city that is miami.
model: lisianna witt (@lisiwitt of next top models); photography: david casteel (@davidcasteelpictures)
styling - styled a 4-look bridal wardrobe & 2-look groom wardrobe for a spring wedding campaign. for this, I looked for styles that fit the romantic, whimsical mood of the shoot location, mixed with a dose of classic new england charm. to accomplish this, I played with textures, patterns, and memorable details to give a dynamic range of personality.
fashion: @karensabagofficial @annebarge @aldos_formals; talent: @jxmartino @bendawncross; venue: @marginstreetinn; planner: @eventlightenment; photography: @morganwynnephotography; ideography: @fieldandcofilms; hmu: @s.r.pullingmua @alltheglam_; content creator: @thesocialfrm; floral design: @CVflowerswedding; rentals: @peakeventservices @reverie_social; confections: @sindesserts; stationery: @brownsugastationery; escort display: @hopeinhandfuls
styling - for this shoe collection campaign, I played with silhouettes, textures, and metallic materials to bring dimensionality to the campaign edit, and a tight style edit that exhibited a lifestyle range for cedric macdonald shoes.
model: caroline (@carolinne.r); photography: david casteel (@davidcasteelpictures); hmu: virgina lefay (@virginialefay)
lifestyle styling
model: grethe (@potraskou); photography: david casteel (@davidcasteelpictures); hmu: stephanie selan (@stephanieselan)
lifestyle styling - playing with textures and metallics, geometric lines of shoot location against netting of top, sheers & shadows to create dimension with minimalistic silhouettes and color palette.
model: dunja milatovic (@dunia_myfriendscallmebambi @elitenyc @selectmodelmiami); photography: david casteel (@davidcasteelpictures); hmu: stephanie selan (@stephanieselan)